With customers being isolated, banks need to shift further to emphasize their digital options and utilize social media and omnichannel outlets to pro-actively engage with clients. It is the perfect time to capitalize on a captive audience. Taking a stronger marketing angle focused around social media and personalization will bode well for banks as people are spending more time than ever on mobile devices, laptops, and TV.
Banks need to take the lead in re-assuring the customer base and asking how they can help in an empathic and personalized way. Help the customers add value to their lives during this time of uncertainty, offering options that make them feel more secure.